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The definition of advertising

The types of advertising

An example

Whether influenced by it

Advantages and disadvantages

广告目的

Promotion of company’s products andservices

To drive up the sales

Build a brand identity

Communicate changes in existing products

Introduce new products/services to thecustomers

Increase the buzz-value of the brand or thecompany

 广告种类

Print Advertising - Newspapers, Magazines,Brochures, Fliers

Billboards, Kiosks, Trade-shows and Events

Radio Advertising

Television Advertising

Covert Advertising - Advertising in Movies

Celebrity Advertising

 The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-showsorganized by a company. Billboard advertising is very popular. However, it has to be really terse and catchy, in order to grab the attention of passersby.

 广告对购物的影响

Although the audience is getting smarter and smarter, and the modern-day consumer is getting immune to the exaggerated claims made in a majority of ads, there exists a section of advertisers that still bank upon celebrities and their popularity for advertising their products.

 There are all kinds of advertising in my hometown. The most commonly seen outdoor advertisements include ………… and window advertising.

 我最喜欢广告，是Vicky遍的一个Nike的慈善广告，大家看看吧。

An advertisement of Nike, which advocates consumers to do charity together with the brand. It introduces an event calledone cares one. If anyone who buys a pair of shoes of Nike, the company will donate a pair of shoes for a poor child in the pointed undeveloped area of China. This event will last for one month.

It happened I needed a pair of shoes, so Ipurchased one without hesitation. From the Nike official web, I can also know who the child I helped was. I could even sponsor him by paying tuition for him.