The definition of advertising
The types of advertising
Whether influenced by it
Advantages and disadvantages
Promotion of company’s products andservices
To drive up the sales
Build a brand identity
Communicate changes in existing products
Introduce new products/services to thecustomers
Increase the buzz-value of the brand or thecompany
Print Advertising - Newspapers, Magazines,Brochures, Fliers
Billboards, Kiosks, Trade-shows and Events
Covert Advertising - Advertising in Movies
The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-showsorganized by a company. Billboard advertising is very popular. However, it has to be really terse and catchy, in order to grab the attention of passersby.
Although the audience is getting smarter and smarter, and the modern-day consumer is getting immune to the exaggerated claims made in a majority of ads, there exists a section of advertisers that still bank upon celebrities and their popularity for advertising their products.
There are all kinds of advertising in my hometown. The most commonly seen outdoor advertisements include ………… and window advertising.
An advertisement of Nike, which advocates consumers to do charity together with the brand. It introduces an event calledone cares one. If anyone who buys a pair of shoes of Nike, the company will donate a pair of shoes for a poor child in the pointed undeveloped area of China. This event will last for one month.
It happened I needed a pair of shoes, so Ipurchased one without hesitation. From the Nike official web, I can also know who the child I helped was. I could even sponsor him by paying tuition for him.